Driven by people and the itch to make things better.
"I've always been drawn to making art and understanding people — a combination that led me naturally to UX, where you can solve problems and making the complex feel simple. Twelve years on, I'm still just as curious about why people do what they do, and how design can make those moments feel effortless."
Good design should be intuitive and seamless — so natural that people don't notice it. I champion the user, grounding my work in research and data rather than assumption. I also believe design has a broader responsibility; the best work considers its impact beyond the screen, on people, communities, and the world around them. And none of that happens without great teams. I care deeply about creating spaces where designers feel empowered to do their most creative, confident work
Lloyds Banking Group
Senior UX Designer (contract)
07/2025 - ongoing
Anthesis Group
UX Lead
05/2024 - 07/2025
Aris Technologies Ltd
Head of UX
10/2022 - 07/2023
Barker and Stonehouse
UX Lead
04/2021 - 10/2022
The Flutter Group
Lead UX Architect
10/2018 - 03/2021
Curo Transatlantic Ltd
CRO and UX Manager
09/2016 - 10/2018
