YEAR
2025
COMPANY
Anthesis Group
ROLE
UX Lead
Informaton architecture
UX research
Wireframing
Stakeholder management
Cross-functional leadership
INDUSTRY
Sustainability Consultancy
SUMMARY
Seven independently built products. Seven different navigation structures. No way to move between them without going back to the homepage. With cross-selling now a business priority, fixing this became both a UX and commercial imperative.
device
Desktop
PLATFORM
Web
💡 Overview
Anthesis's digital products had evolved in silos, each with its own information architecture and navigation patterns — creating a fragmented experience and a barrier to cross-selling. I led the design team end-to-end to overhaul navigation across all seven products, from auditing the existing IA through benchmarking, wireframing, and stakeholder alignment to final delivery.
Results:
Unified navigation across all seven products
Seamless cross-product movement, removing the homepage dependency
Scalable architecture supporting future product growth
Unified platform wireframes aligned to Anthesis's single-platform vision
Stakeholder buy-in secured, enabling development prioritisation
Overview
Goal
To establish a unified navigation system across all seven products — reducing friction, enabling cross-product movement, and supporting Anthesis's ambition to consolidate into a single platform.
My Role
I led the design team end-to-end — overseeing IA auditing, benchmarking, wireframing, and stakeholder alignment through to final delivery, working closely across design, product, and development.
Discovery
Auditing what we had
Before proposing anything new, I needed a clear picture of what existed. I led the design team in reviewing and documenting the information architecture across all seven products, mapping navigation structures, identifying inconsistencies, and surfacing the pain points users were experiencing.
Two issues stood out immediately. First, there was no way to navigate between products — users were forced back to the homepage every time. Second, in one of the more complex products, the audit revealed a structural problem with how reporting filters were applied across different levels of the data hierarchy, creating confusion and errors for users.
This audit became the foundation for everything that followed — without it, we would have been designing in the same silo we were trying to escape.
Information architecture
Learning from best practice
With the current state documented, I conducted a benchmarking exercise with the Design Team, focusing on SaaS platforms, widely used web tools, and social media products, as direct competitors were not publicly accessible. The goal was to identify navigation patterns that handled multi-product ecosystems well and translate them into a context that worked for Anthesis.
This research pointed clearly toward a persistent global navigation model — one that would sit consistently across all products and allow users to move between them without losing context.
Wireframing
I created low-fidelity wireframes to explore how the new navigation pattern could be applied across the product suite, sharing these with the Design Team for feedback and iterating down to the strongest concept.
Alongside the immediate navigation fix, I developed a second set of wireframes for a future unified platform. This single-product view removed individual product branding entirely and presented Anthesis's suite as one cohesive experience. This gave the business a near-term solution and a long-term vision in the same deliverable.
I then worked closely with our UI Designer to evolve the wireframes into high-fidelity concepts, applying current brand guidelines and exploring how the future platform state would look and feel.
Delivery
Building the case
To validate the approach with Product Managers and build wider business buy-in, I directed our Product Designers to produce updated mockups for each of the seven products, incorporating the new information architecture and addressing the specific issues surfaced during the audit.
These mockups served two purposes: they made the proposed navigation tangible for stakeholders who needed to prioritise the work, and they gave developers a clear, actionable reference for implementation.
Outcomes
Consistent navigation — A unified structure across all seven products creates a coherent experience regardless of which product a user is in
Reduced cognitive load — Familiar, predictable navigation patterns make it easier to search, move, and find what's needed
Cross-sell enabled — Seamless movement between products removes the primary UX barrier to cross-selling
Scalable architecture — The navigation system is designed to accommodate new features and products with minimal rework
Future platform ready — The unified platform wireframes give Anthesis a clear design direction for consolidating all products under one interface
Stakeholder alignment — Mockups secured business buy-in and gave development teams a clear implementation brief
